役割
BRIEF
Differentiate Toujeo from the competitor- Toujeo is a concentrated product- meaning more for the customer. Give the brand the feel of a new lease on life.
クリエイティブディレクター
写真家
プロデューサー
INSIGHT
Toujeo allows diabetes patients to engage in their passions with ease.
IDEA
Use real patient's stories and create sets to show them living their lives as they please.
"To journey is more than just going from here, to there - it's where: along this incredible path, your senses are activated until, alas, you arrive to experience the collaboration of their efforts. How clever of you, to maintain your essence, made up of all the things you’ve adventured, while saving room for something new - and the way these stimuli are introduced is vital to the way they make you feel."
"Your nature, like nature, is precisely for you - the journey accompanying your realization of that, is too. So if you’re grabbing a glass to “clink” in celebration, or absorbing a view, some new relaxation, your uniqueness, and great taste are certain to drive you towards more, for the vehicle that moves you can show up right at your front door."
Presenting the Seedlip Subscription Box, where creative minds work together to take you on a delicious journey, from home.