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Live Underground：パンデミックを通じたNYCのパフォーマンスアート

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役割

位置

クリエイティブディレクター

写真家

プロデューサー

BRIEF

Connect adidas’ digital and social media presence to its retail stores, positioning local communities at the center.

INSIGHT

The Bronx is NY's most stigmatized borough. Women in the Bronx lack resources to level up their game on and off the field.

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IDEA

Bring Adidas's first location to the Bronx and create a women-focused community center. Use Adidas Social + Digital platforms to push docuseries created by community residents highlighting female innovators of NY.

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INNOVATION IS SPORT

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Adidas has the unique opportunity to perform a brand act in the Bronx.

 

Adidas will reach an untapped audience while becoming a catalyst for multigenerational change by transforming an abandoned building into a women-focused community center.

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