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ROLE
BRIEF
Differentiate Toujeo from the competitor- Toujeo is a concentrated product- meaning more for the customer. Give the brand the feel of a new lease on life.
Art Director
INSIGHT
Toujeo allows diabetes patients to engage in their passions with ease.
IDEA
Use real patient's stories and create sets to show them living their lives as they please.
I worked on the Sanofi team at Area 23- on Toujeo Solo Star & Max for half a year, developing resources for HCP & Patients alike. As one of the core Art Directors on the brand on a small team, I developed a keen sense of the visual language for the brand and brought this to life in this Real Life Patient Campaign.
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